WhatsApp has announced in a blog post that they will be removing the annual subscription fee for everyone.
Ever since the beginning of WhatsApp, users had to pay a fee to use it. However it slowly went away, for example WhatsApp removed the price you need to download the app for iPhone users few years ago.
WhatsApp says “this approach hasn’t worked well” and that many users don’t have credit and debit cards to continue chatting with friends and family. Over the next few weeks WhatsApp will be updated across all platforms, removing the fee.
However WhatsApp stayed free for people in developing countries such as India, Nepal, Bangladesh etc. But now the change has gone global, which we feel should have been done in the first place as being one of the most popular messaging apps, needed to pay to use the service while other services such as Facebook Messenger and Viber were free.
WhatsApp’s new way of making money is not via third-party ads, but “allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from”. This may cause concerns for some people, but we will see within the next few weeks what is happening.
So what do you guys think about this change? We have also heard video calling is coming. Let us know what you think.
Source: WhatsApp Blog